The Real Reasons Indonesians Are Hooked on K-Dramas, It's Not Just About the Looks!

7.    The Power of the "Hallyu" Wave

The popularity of K-dramas is inextricably linked to the broader "Hallyu" wave, a global phenomenon encompassing Korean music (K-pop), fashion, food, and language. This wave has created a fascination with Korean culture in Indonesia, with K-dramas serving as a gateway to this wider world.

The exposure to Korean culture through dramas sparks curiosity and interest in other aspects of Korean life, further fueling the popularity of K-dramas themselves. The accessibility of Korean content through online platforms and social media further amplifies this effect, creating a vibrant and engaged fanbase that actively consumes and shares K-drama content.